Management

The Bachelor in Business Administration & Marketing program takes students into the technological and psychological aspects of business and marketing. This pogram includes intensive applied business training skills that focus on digital marketing, marketing research and analytics, sales and distribution, channel management and neuro marketing with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.

BBA (Marketing Management) Program - 3 years

  1. Candidate must have passed 10 + 2 or equivalent examination from a recognized board
  2. Minimum of 50% aggregate marks
    3. *Note – Mathematics / Statistics subject is not mandatory in class 10+2.
  • Tackle the real problems of the company more so from marketing perspective.
  • Analyse the markets, customer needs, tastes and preferences with competitive understanding.
  • Take special care to ensure the quality of services, since you know your customers well and have strong data on their choices and expectations.
  • Apply marketing management techniques and refer to more modern solutions.
  • Using artificial intelligence in marketing tools and techniques.
  • Have right digital footprints and technology in place
Campus Intake Fees Per Annum (As of 2023 Last Year)
Mumbai 420 7,00,000/-

NMIMS CAMPUSES

Mumbai

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