The BBA in Branding & Advertising develops students' insight and skill in launching, building, and managing brands and businesses. This curriculum combines foundational modules on subjects of decision making, financial management, marketing, strategy, and economics, along with creativity in business, critical thinking, innovation, and entrepreneurship. The program presents a balanced combination of humanities and the world of commerce to the students interested in entrepreneurship, focusing on new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand and advertisement challenges.
* As per the NEP 2020 guidelines, Students who successfully complete four-year programme will be eligible for hons. degrees in their respective disciplines. After three years, there will be an exit option available to students. A three-year student is not eligible for an hons. degree. By the end of the second year of the three-year programme, students who wish to pursue a four-year Honours degree must indicate their preference.
Please refer to the details in the admission handout.
| Campus | Intake | Fees Per Annum (As of 2025 Last Year) |
|---|---|---|
| Mumbai | 240 | 5,50,000/- |
B.Sc. Economics, Graduate 2022 Batch
Pursuing a B.Sc. in Economics at NMIMS provided me with a comprehensive understanding of the interconnectedness of economics and finance. Opting for Finance as my elective, I was able to bridge theoretical concepts with real-world economic scenarios, gaining practical insights into the financial landscape. This holistic approach not only enhanced my analytical skills but also paved the way for a successful career as an Investment Banking Analyst at SMC Capitals. NMIMS played a pivotal role in shaping my journey, equipping me with the knowledge and confidence to excel in my chosen field.
B.Sc. Economics, Graduate 2023 Batch
The BSc Economics program has provided me with a well-rounded knowledge base across various fields, offering a deep understanding of economic principles with a strong emphasis on real-world applicability. I have learned to derive insights through a powerful combination of creativity and practicality. The program’s focus on critical thinking, data analysis, and problem-solving has helped me to excel in the corporate world. All of these elements have seamlessly prepared me for my role as a Management Consulting Analyst with the TATA Group.
BA Liberal Arts ( Hons.) Graduate 2022 Batch
JDSOLA was an enriching interdisciplinary experience with knowledge acquisition and experiential learning. After graduating from JDSOLA, I joined the founding team at Unifynd Labs, a Mumbai-based start-up specializing in brand and business consulting. Working closely with small brands across the country, I discovered my passion for Customer Experience (CX) strategy, which quickly became the heart of my career. Today, I am a Consultant at Deloitte India in the Customer Experience (CX) Strategy practice, where I partner with firms across India, the US, and the Middle East to create meaningful brand interactions and drive lasting impact.
BBA (Business Administration)
The B.B.A. Program played a crucial role in strengthening my fundamentals and honing my ability to draw connections between concepts across various domains and leverage synergies. The courses taught helped me gain clarity about the career prospects and helped me chart out my career trajectory. Further, my professors encouraged me to critically evaluate and assess every situation and concept from various perspectives through practical examples and case studies. These skills and the resulting clarity had a transformative impact on me, preparing me for my role as Associate Analyst at the Aditya Birla Group.
BBA (Business Administration)
The diverse peer group and dynamic learning environment at NMIMS’ ASMSOC equipped me with invaluable skills, such as adaptability and balancing the roles of a specialist and a generalist. The lessons learnt through the varied courses in the B.B.A program proved instrumental in my role as a Sales & Marketing Management Trainee at Union Asset Management Company, where I honed my professional expertise.
BBA (Business Administration)
BBA (Finance) from NMIMS’ ASMSOC provided a blend of practical learning and industry insights, paving the way for my career in investment banking. The program’s focus on real-world applications and a dedicated placement cell for on-campus recruitment was instrumental in helping me achieve my professional aspirations and commence my corporate journey at TSW Capital.
BBA (Business Administration)
Studying at NMIMS shaped my confidence and prepared me for the corporate world. The B. Com (Honours) program provided practical insights through guest lectures, case studies, and real-world projects, sharpening my analytical skills. This foundation enabled me to secure a Senior Analyst role at Deloitte India and kickstart my corporate journey.
B.Sc.Finance
The B.Sc. Finance program was crucial in the development of a strong foundation in analyzing markets and investment opportunities. NMIMS has helped me learn how to make informed decisions based on data and risk. Balancing coursework, projects, and deadlines helped me develop strong organizational skills. All of this, coupled together, prepared me to take up the role of a valuation analyst at Lincoln International.
BBA. Hons. (Business Administration)
Studying at the Institute of International Studies, Kingston University, provided me with invaluable exposure to global business dynamics through hands-on learning, insightful guest lectures, and real-world case studies. This experience shaped my perspective and equipped me with the skills needed to navigate and lead in the fast-paced world of natural diamond crafting and exports. Moreover, the institute fostered a culture of meaningful connections, enabling me to build a network of peers, professors, and industry leaders from diverse backgrounds. These relationships have helped in broadening my global outlook and supporting my professional growth at SRK, helping me stay ahead in the competitive diamond industry.