The BBA in Branding & Advertising develops students' insight and skill in launching, building, and managing brands and businesses. This curriculum combines foundational modules on subjects of decision making, financial management, marketing, strategy, and economics, along with creativity in business, critical thinking, innovation, and entrepreneurship. The program presents a balanced combination of humanities and the world of commerce to the students interested in entrepreneurship, focusing on new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand and advertisement challenges.
BBA Branding & Advertising Program - 3 years