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Management

The Bachelor in Business Administration & Marketing program takes students into the technological and psychological aspects of business and marketing. This pogram includes intensive applied business training skills that focus on digital marketing, marketing research and analytics, sales and distribution, channel management and neuro marketing with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.

BBA (Marketing Management) Program - 3 years

  1. Candidate must have passed 10 + 2 or equivalent examination from a recognized board
  2. Minimum of 50% aggregate marks
    3. *Note – Mathematics / Statistics subject is not mandatory in class 10+2.
  • Tackle the real problems of the company more so from marketing perspective.
  • Analyse the markets, customer needs, tastes and preferences with competitive understanding.
  • Take special care to ensure the quality of services, since you know your customers well and have strong data on their choices and expectations.
  • Apply marketing management techniques and refer to more modern solutions.
  • Using artificial intelligence in marketing tools and techniques.
  • Have right digital footprints and technology in place
Campus Intake Fees Per Annum (As of 2024 Last Year)
Mumbai 420 7,00,000/-

The finance industry constantly evolves due to technological changes, regulations, market dynamics, and global economic trends. BBA (Hons.) Finance is a unique program that provides a foundation in business principles and also offers a more focused and in-depth study of finance-related subjects, hands-on learning opportunities such as case studies, simulations, and projects with real companies. This program provides advanced coursework that goes beyond a typical BBA program.

  • BBA (Hons.) Finance programme aims at providing students with specialized knowledge in the field of finance. It provides advanced understanding of international financial markets, investment analysis, financial risk management, corporate finance, portfolio management, and other aspects of finance domain. 
  • The course is benchmarked with best courses across the globe.  It facilitates students to take up CFA, as it covers most of Level-I and part of Level-II of CFA programme.  Students can pursue MBA, CA and other professional courses.
  • A great career opportunity in the field of Banks, Financial Institutions, Insurance Companies, Credit Rating Agencies.  Students also has opportunity to work as Investment Analyst and Portfolio Managers. 
  • The programme acts as a ‘Stepping Stone’ for future CFOs.

BBA (Finance) - 4 years

*For more details refer Admission Handout

  1. 50% aggregate marks at 10+2 or equivalent examination from any stream (CBSE/HSC/IB/ISC/A Levels).
  2. Merit list will be prepared based on the performance of the candidate in NMIMS-NPAT entrance exam and Personal Interview.
  3. Mathematics/Statistics at 10+2 exam is compulsory
  • Holistic Foundation:Combines business principles with focused finance study.
  • Practical Experience: Hands-on learning through internships, case studies, Bloomberg access, and Projects with real companies.
  • Advanced Curriculum:Delve deep into financial management, investment analysis, corporate finance, financial markets, and modelling.
  • Career Support:Internships, mentorship, and resources for finance sector careers
  • Competitive Advantage:Gain industry-specific skills for enhanced job prospects, start-ups, entrepreneurship and family businesses.
  • Continuous Growth:Stay updated on industry trends for ongoing professional development.

 

PROGRAMS OFFERED AT CAMPUS

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MUMBAI


NMIMS Alumni

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"Pursuing a B.Sc. in Economics at NMIMS provided me with a comprehensive understanding of the interconnectedness of economics and finance. Opting for Finance as my elective, I was able to bridge theoretical concepts with real-world economic scenarios, gaining practical insights into the financial landscape. This holistic approach not only enhanced my analytical skills but also paved the way for a successful career as an Investment Banking Analyst at SMC Capitals. NMIMS played a pivotal role in shaping my journey, equipping me with the knowledge and confidence to excel in my chosen field."


Vanshika Agarwal

- B.Sc. Economics, Graduate 2022 Batch.

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The BSc Economics program has provided me with a well-rounded knowledge base across various fields, offering a deep understanding of economic principles with a strong emphasis on real-world applicability. I have learned to derive insights through a powerful combination of creativity and practicality. The program’s focus on critical thinking, data analysis, and problem-solving has helped me to excel in the corporate world. All of these elements have seamlessly prepared me for my role as a Management Consulting Analyst with the TATA Group.


Pratham Simaria

- B.Sc. Economics, Graduate 2023 Batch.

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JDSOLA was an enriching interdisciplinary experience with knowledge acquisition and experiential learning. After graduating from JDSOLA, I joined the founding team at Unifynd Labs, a Mumbai-based start-up specializing in brand and business consulting. Working closely with small brands across the country, I discovered my passion for Customer Experience (CX) strategy, which quickly became the heart of my career. Today, I am a Consultant at Deloitte India in the Customer Experience (CX) Strategy practice, where I partner with firms across India, the US, and the Middle East to create meaningful brand interactions and drive lasting impact.


Karma Pradhan

- BA Liberal Arts ( Hons.) Graduate 2022 Batch.

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“Studying at the Institute of International Studies, Kingston University, provided me with invaluable exposure to global business dynamics through hands-on learning, insightful guest lectures, and real-world case studies. This experience shaped my perspective and equipped me with the skills needed to navigate and lead in the fast-paced world of natural diamond crafting and exports. Moreover, the institute fostered a culture of meaningful connections, enabling me to build a network of peers, professors, and industry leaders from diverse backgrounds. These relationships have helped in broadening my global outlook and supporting my professional growth at SRK, helping me stay ahead in the competitive diamond industry.”


Dhruval Dholakia

- BBA. Hons. (Business Administration) , Graduate 2019 Batch.

The B.B.A. Program played a crucial role in strengthening my fundamentals and honing my ability to draw connections between concepts across various domains and leverage synergies. The courses taught helped me gain clarity about the career prospects and helped me chart out my career trajectory. Further, my professors encouraged me to critically evaluate and assess every situation and concept from various perspectives through practical examples and case studies. These skills and the resulting clarity had a transformative impact on me, preparing me for my role as Associate Analyst at the Aditya Birla Group.


Dhruv Parekh

- BBA (Business Administration)

The diverse peer group and dynamic learning environment at NMIMS’ ASMSOC equipped me with invaluable skills, such as adaptability and balancing the roles of a specialist and a generalist. The lessons learnt through the varied courses in the B.B.A program proved instrumental in my role as a Sales & Marketing Management Trainee at Union Asset Management Company, where I honed my professional expertise.


Romit Bose

- BBA (Business Administration)

BBA (Finance) from NMIMS’ ASMSOC provided a blend of practical learning and industry insights, paving the way for my career in investment banking. The program’s focus on real-world applications and a dedicated placement cell for on-campus recruitment was instrumental in helping me achieve my professional aspirations and commence my corporate journey at TSW Capital.


Vansh Jhaveri

- BBA (Business Administration)

Studying at NMIMS shaped my confidence and prepared me for the corporate world. The B. Com (Honours) program provided practical insights through guest lectures, case studies, and real-world projects, sharpening my analytical skills. This foundation enabled me to secure a Senior Analyst role at Deloitte India and kickstart my corporate journey.


Paridhi Chopra

- BBA (Business Administration)

The B.Sc. Finance program was crucial in the development of a strong foundation in analyzing markets and investment opportunities. NMIMS has helped me learn how to make informed decisions based on data and risk. Balancing coursework, projects, and deadlines helped me develop strong organizational skills. All of this, coupled together, prepared me to take up the role of a valuation analyst at Lincoln International.


Manvi Jalan

- B.Sc.Finance